The Brough
Superior SS 100 is a motorcycle which
was designed and built by George Brough in Nottingham, England
in 1924. The SS100 Super Sports was the first custom
motorcycle with components chosen from many different
suppliers. Although every bike was designed to meet specific
customer requirements even the handlebars were individually shaped sixty nine
SS100s were produced in 1925 and were advertised by Brough as the Rolls-Royce
of Motorcycles. The term was coined by a magazine road tester
in his review of the bike, and Brough eventually obtained explicit permission
to use it after a Rolls-Royce executive toured the Brough Superior factory. All
bikes had a guarantee that they were capable of 100 mph (160 km/h).