The Audi A7 is an executive car produced
by Audi. As part of the A7 Sport
back product launch, a launch campaign was created in collaboration with the
London advertising agency Bartle Boggle Hegarty. The birth story of the A7 Sport back became the
inspiration of the Paper Liberation spot.
At launch,
the A7 was powered by a six-cylinder petrol engine making 250 kW and
500 NM, an engine also used in the new Audi A8. Further engines will
follow soon after the start of production
All units will receive a 48-volt vehicle
electrical system, which together with the belt alternator starter (BAS) comprises
the MHEV system. The S7 can accelerate from 0 to
100 km/h (0 to 62 mph) in 4.7 seconds.
